Using Mobile Phones for Survey Research: A Comparison with Fixed Phones
نویسندگان
چکیده
منابع مشابه
Using mobile phones for survey research A comparison with fixed phones
The increase in mobile phone penetration is stimulating a trend towards the use of mobile phones to supplement or even replace traditional telephone surveys. Despite this trend, few studies have systematically compared differences between the two modes. This paper describes a study in which both mobile and fixed phones were used to collect data on a national survey on internet and cultural prac...
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ژورنال
عنوان ژورنال: International Journal of Market Research
سال: 2009
ISSN: 1470-7853,2515-2173
DOI: 10.1177/147078530905100509